CAT - Instructional Videos
Video Directing & Script Writing
CAT needed to create a series of instructional videos that brought their complex operating manuals to life. They needed a director and writer ... which is why I was brought on board for the project.
Digging in ...
The challenge was distilling complex machinery information into something digestible to someone trying to learn about their machine or confirm that the machine was the best choice for the job. It was my job to develop shot-lists, time-stamps, and then script writing for more than 20 instructional videos.
Yes, it was a dirty job. I spent three days on CAT's campus, shooting onsite in their arena and outdoors for specific machine moves. The hardest part was shooting the monitors. Our team definitely got creative in how to position a camera for clear vision while an expert went through the motions. Going through hundreds of motions, actions, and explanations, I then took the audio and notes to develop the scripts. Working closely with the video editor, we went through rounds of revisions, ensuring the information was accurate and clear.
While there are more than 20 of these live on YouTube, unless you're in the market for a new dozer, a simple example or two should do the trick in showcasing what this project was all about.
These videos have received thousands of views, with the long-form versions receiving the most views.
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