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Footwear Marketing

Dipping my feet into the retail and digital side of footwear marketing, and making an impact.

From 2018 – 2021, I took a break from the agency world, and went to the internal marketing side at Caleres. It’s a corporation that houses multiple footwear brands under one umbrella, with Famous Footwear being its biggest brand. I spent my first six months as a senior writer on the high-end men’s line of Allen Edmonds. I spent my final two and half years as a creative director and writer on the Famous team.

My Specific Contributions:

  • Led the creative team, brainstorms, and presented creative to leadership and partners

  • Wrote copy for a variety of projects, print, digital, and many presentation decks

  • Assisted in developing and unveiling a new branding effort

  • Successfully managed a team of twelve total creatives and six direct reports, in the office for nearly two years, and remotely for a second year during a global pandemic

  • Established new creative methods for developing and presenting work

  • Assisted in the launch of the new flagship Manhattan store

  • Worked very closely with the content creation team – photography, video, and more


Project Gallery

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