Wild Turkey - Retail, Ads & More
A collection of pieces I wrote and/or worked on for this awesome bourbon brand.
The work shown here represents about five years of creative exploration and execution for the brand.
The first concept is a play on “Shi* my dad says.” / “Shi* a Wild Turkey drinker says.” The headlines act as quotes that a wise-ass Wild Turkey drinker would say at a bar to someone who considers ordering a fru-fru drink.
The second concept is “Respect the Bird.” Which speaks for itself.
There are retail pieces from the launch of "Spiced" - which was an effort to enter the rum-and-coke world, but with a bold spiced bourbon.
The brand eventually moved toward quality cues, which educated consumers and showed off how Wild Turkey is made. Finally, one of my favorite promo pieces I came up with was the three-finger pour glass, in honor of Master Distiller Jimmy Russells' tradition. It's still for sale at the distillery.
My role was Creative Director and Copywriter for all of these elements.
Project Gallery
