Search Results

< Back Wild Turkey - Retail, Ads & More A collection of pieces I wrote and/or worked on for this awesome bourbon brand. The work shown here represents about five years of creative exploration and execution for the brand. The first concept is a play on “Shi* my dad says.” / “Shi* a Wild Turkey drinker says.” The headlines act as quotes that a wise-ass Wild Turkey drinker would say at a bar to someone who considers ordering a fru-fru drink. The second concept is “Respect the Bird.” Which speaks for itself. There are retail pieces from the launch of "Spiced" - which was an effort to enter the rum-and-coke world, but with a bold spiced bourbon. The brand eventually moved toward quality cues, which educated consumers and showed off how Wild Turkey is made. Finally, one of my favorite promo pieces I came up with was the three-finger pour glass, in honor of Master Distiller Jimmy Russells' tradition. It's still for sale at the distillery. My role was Creative Director and Copywriter for all of these elements. Project Gallery Previous Project Next Project

< Back Print Ads & Headlines A collection of traditional print pieces with great headlines. Print ad copywriting will always be one of my favorite pastimes. Project Gallery Previous Project Next Project

< Back Anheuser-Busch: The Pledge How we celebrated Anheuser-Busch's 30th anniversary of its landmark “Know When To Say When” campaign. Anheuser-Busch was looking for a way to celebrate the 30-year anniversary of its landmark “Know When To Say When” campaign. Back in 1982, it was the first time an alcohol brand had ever led a campaign to promote responsible drinking. We came up with “The Pledge” – a participatory campaign that encouraged the entire world to commit another 30 years of progress in responsible drinking. When someone visited nationofresponsibledrinkers.com and took “The Pledge,” their face, profile and location would go onto the interactive map in real-time. They could then share their commitment. Elements: Interactive website that showed people taking The Pledge in real-time. Mobile sign-up via iPads at events, like the MLB All-Star Game. Social media promotion. Series of internal Pledge events at Anheuser Busch breweries and wholesaler operations. Billboards including a Times Square experiential activation Full-page USA Today ad. Social Media Establishment: The success of this campaign allowed us to then takeover the brand’s corporate Facebook presence. I developed content and wrote a social media guide for the brand. We grew from a few hundered to 600,000 fans in just one year. My Specific Contributions: Developed the concept, wrote the presentation deck and led the presentation Wrote the copy for all elements, including the website, USA Today ad, radio scripts, the actual “pledge” and social media content Assisted with logistics and event flow, including the Times Square activation Assisted with overall digital strategy and user experience Assists with the management of the brand’s social media presence and content strategy Wrote the social media guide for the brand Project Gallery Previous Project Next Project